複製本 『東洋製菓会社案内』 この度、明治大正期の印刷物の魅力に触れられる小冊子を複製しました。 この本は「東洋製菓」の会社案内を複製した本になります。 明治33年、東京横浜近辺の老舗生菓子業者が共同して、品川の御殿山に立ち上げた洋風菓子製造会社で、英国から器械を買い入れ職人も招いて作り始めたのがビスケットでした。 乳製品や食用油脂に馴染んでいない当時の日本人にはバターたっぷりの本場仕込みはまったく喜ばれず、販売にはかなりのご苦労があったとか… それでも日露戦争や明治45年の南極探検で、 このカタログにも載っている 乾パンやビスケットうちの一部、 ドロップスなどが携行食として役に立つと認められ、わが国でも次第に洋風菓子がひろまったようです。 この複製本で1世紀も昔のお菓子やパッケージのデザインや商品見せ方、印刷物のレイアウト ・デザインや色づかいなどを、じっくり楽しめます。 （資料提供・私設図書館[図版研]レトロ図版博物館） 販売価格　 1冊1000円（税抜き）送料別途 reproduction book『Toyo Seika Company Information』 We have reproduced a booklet that allows you to experience the charm of printed materials from the Meiji and Taisho periods. This book is a reproduction of the company guide for "Toyo Seika." In 1900, a Western-style confectionery manufacturing company was established in Gotenyama, Shinagawa, by a joint venture between long-established confectionery businesses in the Tokyo and Yokohama areas. They purchased equipment from England and invited craftsmen to make biscuits. The authentic buttery biscuits were not well received by Japanese people at the time, who were not familiar with dairy products or edible oils and fats, and they had a lot of trouble selling them... However, during the Russo-Japanese War and the Antarctic expedition in 1912, some of the biscuits, such as the hardtack and biscuit drops, which are also listed in this catalog, were found to be useful as portable foods, and Western-style confectionery gradually became more popular in Japan. With this reproduction, you can enjoy the sweets and package designs of a century ago, the way products were displayed, the layout and design of printed materials, and the use of colors. (Materials provided by the Retro Illustration Museum, a private library [Zuhanken]) Sales price 1000 yen per book (excluding tax) Shipping fee not included